Jasmine Shaw is a New York City–based art director, photographer, and multidisciplinary creative with experience across the beauty, wellness, and fashion industries. Her practice spans photography, video, social content, art direction, and visual storytelling, with a focus on creating work that feels fresh, culturally aware, and visually distinctive.
 

Previously, Jasmine was a Videographer at Tarte Cosmetics, where she developed and produced visual content for product launches, campaigns, and social storytelling. Before that, she was 

Social Media Creative Video Lead at Milk Makeup, developing social-first video content and helping shape the brand’s visual language across digital platforms.
 

She also collaborates with local businesses and creative communities throughout New York City, including beauty experiences, wellness spaces, and fitness communities, translating visual storytelling into content that captures not only what a business offers, but the people, energy, and community that make it resonate.
 

Her visual style blends editorial sensibility with the immediacy and cultural awareness of social media. Drawing from her background in photography and graphic design, she approaches beauty and lifestyle imagery with an emphasis on composition, movement, texture, and storytelling, creating work that feels polished without losing its personality.
 

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