First Bank of Alaska
Brand Design
2016 - 2020
[06]
First Bank of Alaska is a fictional, family-centered bank located in the heart of Alaska. This bank is known for its nurturing environment and strong representation of the Alaskan community.
Goals
Design a new logo, brand graphics, merchandise, print collateral, and other products. Create marketing imagery for various platforms to promote First Bank of Alaska.
First Bank of Alaska TV Ad Campaign
Creative Direction
2016 - 2020
[06]
This campaign illustrates First Bank of Alaska's commitment to providing financial freedom and trust to families, enabling them to connect through activities like hiking and exploring. With a stable financial foundation, families experience peace of mind.
Emphasizing the beauty of Alaska and celebrating cultural pride, this campaign resonates with the Alaskan people and their environment. Drawing parallels between the unconditional love animals have for each other and the support First Bank of Alaska provides to its customers, the visual imagery seamlessly integrates with the brand.
TV Ad Campaign Script
Voiceover (Warm, reflective tone):
"In the wilds of Alaska, nature teaches us the value of connection... of family."
Voiceover (Continues):
"Like these bears, families thrive together—exploring, experiencing, and growing, side by side."
Voiceover (Slightly softer, more intimate):
"In nature, every step is a shared journey... a bond that grows stronger with every path taken."
Voiceover (Encouraging, uplifting):
"In Alaska, we walk those paths too—together. Strong. Connected."
Voiceover (Confident, warm):
"From the wilds of nature to the heart of our communities, it’s about connection. It’s about family. It’s about Alaska."
[Text on screen: "First Bank of Alaska. Always there for you." with logo or image of the bank.]