Sephora & Beauty
Art Direction & Photography
April 2020 - 2024
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Beauty branding photography and visuals that is seen in Sephora, social media, websites, and other beautiful places.
GLO Science
x Sephora
Art Direction & Photography
2021
GLO Science, a professional teeth-whitening and oral care brand within Sephora needed to refresh its presence in-store and online.
Ahead of the relaunch, the brand needed new, elevated imagery that aligned with their updated visual identity and communicated both clinical efficacy and modern lifestyle appeal.
Goals & Roles
Support the rebrand by producing creative assets that showcase the product line with a clean, premium aesthetic, ensuring consistency across Sephora’s digital and retail channels while reintroducing GLO Science to a broader beauty audience.
Chanel Beauty
Art Direction & Photography
2021
A self-initiated project combining product photography and digital design to reimagine Chanel Beauty on a website scale, highlighting the brand’s elegance in a modern, immersive format.
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Milk Makeup x Ulta Launch
Art Direction, Video & Editing
Creative Personal Project
Milk Makeup recently launched in Ulta and has been celebrating this exciting milestone. As a lover of their products—specifically their brow products—I wanted to write and create a fun, story-driven video ad about a girl who doesn’t have natural brows and is on a mission to find the perfect product to create the best bushy brows.
Goals:
Create a fun, story-driven video that highlights the use of their products and promotes their launch at Ulta.
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Spooky Beauty
Art Direction & Photography
April 2020 - 2024
One of my favorite holidays is Halloween. I love the costumes, the glam, the stories told, and the endless possibilities that come with it. Every year, I enjoy experimenting with beauty products to create stunning stories, while exploring the wonders and mysteries that photography, design, and my creative skills can bring to life.
