Elements Coffee
Brand Design
2016 - 2020
[07]
Elements Coffee is a fictional, unique coffee brand that emphasizes coffee's beautiful roots. It honors its clean, simple ingredients and is sold exclusively in boutique coffee shops.
Goals & Roles
Design a new coffee brand, including logo, packaging, graphics, social media content, campaigns, marketing assets, and merchandising touchpoints.
Elements Coffee
Video Campaign
Creative Direction
2016 - 2020
"Set the Tone" Commercial Campaign
This campaign showcases instances where Elements Coffee is the defining moment for various important and emotional events. Throughout this campaign, the brand's versatility shines, especially across its range of distinctive flavors. For example, the "Gravity" blend - a robust and rich profile perfect for enhancing family moments. In contrast, "Floura", with its light and airy notes, seamlessly complements the ambiance of afternoon coffee dates.
This thoughtful fusion of flavors for specific occasions reflects Elements Coffee's nuanced approach, inviting consumers to embark on a refined and tailored coffee experience.
TV Ad Campaign Script
Creative Direction
2016 - 2020
[Opening Scene: Soft music plays as the camera shows a steaming cup of coffee on a kitchen table, sunlight streaming through a window.]
Voiceover:
"Some moments define us. A shared laugh at the breakfast table. A quiet afternoon connection. A first impression that lingers."
[Cut to: A mother drinking coffee with her child, smiling as she enjoys the "Gravity" blend.]
Voiceover:
"With Elements Coffee, every sip sets the tone. 'Gravity'—bold and rich, grounding family moments in warmth."
[Cut to: A cozy café, two people leaning in over cups of "Floura."]
Voiceover:
"'Floura'—light, airy, and perfect for meaningful connections."
[Montage: Shots of different occasions—a solo morning routine, friends chatting, a couple enjoying a sunset—all accompanied by Elements Coffee.]
Voiceover:
"Crafted with care, Elements Coffee is more than just coffee. It’s the perfect companion to life’s most memorable moments."
[Closing Scene: A close-up of the Elements Coffee logo and tagline on the screen.]
Voiceover:
"Elements Coffee. Clean. Simple. Designed to set the tone."